TikTok's rapid growth has hit a roadblock, with many young users now facing time constraints due to entering adulthood. This shift has led to a decline in the app's daily average users, raising concerns about its future business prospects. The trend reflects a broader theme of young adults prioritizing responsibilities over leisure activities, impacting not only TikTok but also other social media platforms. As users mature and adapt to new life stages, the dynamics of app engagement are evolving, highlighting the challenges faced by digital platforms in retaining user attention.