Xiaomi Corp. is stepping into the electric vehicle market with a strong pricing strategy, setting the base SU7 model at 215,900 yuan and peaking at 299,900 yuan for the SU7 Max. Co-founder Lei Jun revealed the plan in Beijing, emphasizing mass deliveries by April's end and including incentives like a built-in fridge for early orders. This bold move positions Xiaomi to compete fiercely against established players while aiming for success in the evolving electric vehicle industry.