Xiaomi Corp. is stepping into the electric vehicle sector, presenting the SU7 series with a starting price of 215,900 yuan and a range up to 299,900 yuan. The co-founder, Lei Jun, announced the strategy at an event in Beijing, emphasizing the company's plan to start mass deliveries by the end of April. To entice early orders, Xiaomi is offering extra perks such as a built-in fridge. This move marks the company's ambitious leap into the challenging EV market, aiming to excel where some competitors have struggled. By employing aggressive pricing and appealing incentives, Xiaomi seeks to carve its place in the highly competitive industry.