⚠️ Heads up: this article is from our "experimental era" — a beautiful mess of enthusiasm ✨, caffeine ☕, and user-submitted chaos 🤹. We kept it because it’s part of our journey 🛤️ (and hey, everyone has awkward teenage years 😅).
One year after YouTube introduced revenue sharing for its Shorts feature, over 1 in 4 creators in YouTube’s Partner Program are now earning from it, totaling around 750,000 creators. Despite this growth, Shorts still lacks the influence of TikTok. However, native YouTubers are leveraging Shorts, including popular longform creators like MrBeast and Markiplier. The product lead of YouTube Shorts believes its connection to the wider YouTube ecosystem gives it an edge. While the revenue split for Shorts favors YouTube, most Shorts creators still earn from other parts of the platform. This growing popularity of Shorts highlights the ongoing competition with TikTok and the potential for revenue generation for creators.